Giving hope to those affected
by secondary breast cancer

Research. Support. Education.

Meet the Fundraising Team

Emma Hall

Head of Fundraising

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I graduated from the Liverpool Institute for Performing arts in 2008 with a degree in Theatre Production.  My first full time job after University was at the Liverpool Arena and Convention centre before moving back to Dunfermline to live with my husband.

I moved into the voluntary sector in 2011 when I started working with Sue Ryder as a Community and Events Fundraiser, before moving to Parkinson’s UK.   I was a Regional Fundraiser for 7 years at Parkinson’s UK covering the East of Scotland.  At Parkinson’s UK I was involved in a great deal of different event, projects and partnerships throughout the years.

I started as Head of Fundraising with Make 2nds Count in November 2019 after meeting Lisa and Euan at an event. A combination of Lisa’s passion and commitment to helping raise awareness of Secondary breast cancer and having two of my family members affected by breast cancer are the reasons I wanted join the charity. 

Interesting fact – Sir Paul McCartney awarded me my graduation certificate.  The picture of him and I is hanging in my home office.


Emma Bashford

undefinedPartnership and Event Manager

I left school and went straight in to work starting my career at the fabulous Gleneagles Hotel.  At first I worked in the MD’s office but then moved to the events office where my passion for event organising started.

After 8 years at Gleneagles I was offered a job in the charity sector for CLIC Sargent where I stayed for 14 years.  Whilst there I covered fundraising, events and projects.  I was then approached by the CEO of The Kiltwalk and asked to join his team as Senior Events Manager where I led the events in 2014/5.

Since I left the Kiltwalk, I have managed many events in the corporate sector and also with Blue Parrot Events Group managing Bid_in, their silent auction business.

I always said I would never go back into the charitable sector but after meeting Lisa and Euan in 2019, Make 2nds Count stood out.  It is an amazing charity and what they have achieved so far is amazing.  I am delighted to be part of the team, working with “the other” Emma to achieve great things for the charity.

I live in Crieff with my two daughters and best friends, Carla and Lola.  It is definitely girl power in our house.

Interesting fact -  Ewan McGregor’s Gandmother pierced my ears.

Fiona Doig

Community and Events Fundraiser

undefinedI started my career in hospitality, working in all aspects of the industry, predominantly on the frontline as Front Office Manager, driven by my passion for working with people and putting smiles on their faces.


During my time as an official volunteer for Marie Curie, I trekked the Grand Canyon and loved being involved in the bag packing and bake sales that would keep us busy.


Having known Lisa, and being able to call her a friend, for several years now, I have been taken on her journey with her.
Coming on board as Community Fundraiser, for this exceptional charity was an opportunity I could not turn down and I look forward to being involved as we take the charity forward to even greater things.

Interesting fact - I sang in a lift with Brandon Flowers.